India’s rich craft traditions are seeing a resurgence as consumers and businesses seek artisan home décor, handmade, sustainable, and culturally authentic products. From hand-stitched cushions to block-printed curtains and handwoven rugs, these brands blend centuries-old techniques with modern design. This comprehensive guide ranks the 7 top Indian artisan home décor brands, starting with Eyda Homes at #1. Each profile highlights its heritage, product range, and sustainability practices, with citations to authoritative sources. We also include a buyer’s guide on choosing the right artisan home décor supplier.

1. Eyda Homes – Heritage Textiles & Artisan Craftsmanship

Eyda Homes stands out as a leader in Indian artisan textiles. Founded by Pavas Sharma, a third-generation textile entrepreneur, the brand “creates handcrafted home textiles that reflect India’s deep-rooted craft traditions.” Pavas was inspired by his father, a pioneering exporter, and grandfather, both noted artisans, and this family legacy of craft runs through every Eyda product. Today, Eyda Homes is based in the USA, but its production remains closely tied to artisan communities in India, ensuring fair livelihoods for handweavers and block printers.

Product Range

Eyda’s collection spans cushion covers, throw pillows, rugs, curtains, bed linens, table linens, and more. Every piece, whether a hand-embroidered pillow or a block-printed curtain, is “handcrafted using heritage looms & fair-trade practices.” The brand specializes in artisanal patterns like dabu block-printing, ikat dyeing, khadi weaving, and Kantha stitching, giving contemporary homes a heritage touch.

Sustainability

Sustainability is central to Eyda’s ethos. The company uses organic cotton, natural dyes, and cruelty-free fibers, and follows low-waste, plastic-free practices. For example, cushions and throws are made from organic fibers, and coloring is done with sun-dried vegetable dyes. Eyda explicitly designs to “reduce waste and honor handmade processes,” making it a top choice for eco-conscious buyers.

B2B & B2C

Eyda Homes excels in both retail and wholesale. It sells direct-to-consumer via its online store and a network of design retailers, while also supplying retailers worldwide. Notably, it participates in the Faire wholesale marketplace, where its profile reads, “Founded by Pavas Sharma, the brand carries forward a legacy built with makers across India. Eyda Homes creates handcrafted home textiles that reflect India’s craft traditions.” Eyda’s B2B supply includes custom sizes and private label options. Its product range (e.g., block-printed cushions, handwoven throws) caters to boutique stores, hotels, and design studios globally. Its track record with exporters since the 1980s underscores this capability.

Heritage & Story

Eyda Homes markets itself as more than a product line: “it’s a legacy, a commitment to artisan livelihoods.” On its Etsy and Faire pages, Eyda emphasizes that “tradition lives here, in every handmade piece,” blending heritage craft with modern design sensibility. This narrative resonates with buyers who value cultural authenticity and social impact.

Eyda Homes’ artisan-crafted products deliver both style and story. For example, their handmade cushion covers and curtains are sold as pieces of living tradition, and their handwoven rugs add texture with roots in Indian weaving. By focusing on organic materials and fair practices, Eyda Homes exemplifies the sustainable artisan home décor movement in India.

2. Good Earth – Luxury Crafts & Eco-Friendly Decor

Good Earth, founded by Anita Lal in 1996, is a luxury home decor brand that elevates Indian craftsmanship. Known for high-end, whimsical designs, it offers everything from tableware and lanterns to textiles. CN Traveller notes Good Earth as a “sustainable luxury decor brand” whose “intricate votives, lanterns, bowls, and centrepieces” are artisan-made.

Design & Craft

Good Earth fuses traditional techniques with luxury aesthetics. Products often feature hand-painting, metalwork, and natural materials. For example, their lanterns and pottery are made by skilled artisans using methods like kadhai brass work and hand-block painting.

Sustainability

The brand emphasizes eco-friendly materials and processes. Its inaugural Good Earth Heritage Foundation even focuses on reviving handicrafts sustainably. CN Traveller’s profile calls it a “sustainable luxury decor brand.”

Retail & Global Presence

With flagship stores in major Indian cities and an online boutique, Good Earth caters to premium consumers and interior designers. It also exports products internationally.

Good Earth balances cultural richness with luxury, making it a top pick for those who want artisanal pieces with a high-end flair. Its emphasis on sustainability in a luxury context reinforces its standing among India’s best home décor brands.

3. Jaipur Rugs (Yura Rugs) – Hand-Knotted Heritage Carpets

Renowned worldwide, Jaipur Rugs (and its luxury line Yura Rugs) is an iconic name in artisan carpets. Founded by N.K. Chaudhary in 1978, Jaipur Rugs pioneered a business model of working directly with thousands of village weavers. An Alserkal Avenue profile calls it “a global leader in the rug-making industry.”

Artisanal Process

Jaipur Rugs produces hand-knotted and hand-woven carpets using age-old techniques. Each rug reflects regional craft (like Persian-knot or Dhurrie-weave) and is often made on a commission basis. The company ensures that every rug is “meticulously handcrafted by skilled artisans in Jaipur, India” using centuries-old family techniques.

Social Impact

The brand’s model “empowers [artisans] and their communities with sustainable livelihoods.” It has its own charitable arm (the Jaipur Rugs Foundation) for education and health of weaver families. It is also a Child-Labour-Free licensee.

Design & Range

Jaipur Rugs blends traditional Indian motifs with modern aesthetics. Yura Rugs, its premium line, “intertwines traditional art with contemporary colour” to create heirloom-quality pieces. Styles range from Persian-inspired classics to abstract and contemporary designs.

Global Reach

Jaipur Rugs exports to over 100 countries. Its carpets are used in luxury hotels and homes worldwide. B2B clients include interior design firms and furnishing retailers.

As a pioneer of fair-trade, made-to-order rugs, Jaipur Rugs exemplifies artisan excellence. Its focus on direct artisan partnerships and heirloom-quality makes it a must-know Indian decor brand.

4. Fabindia – The Crafts-Based Lifestyle Leader

Fabindia is arguably India’s largest crafts retail brand. While known for ethnic apparel, it also has an extensive home décor line. Its core is linking village producers to urban markets. According to Fabindia’s own blog, “Fabindia is India’s largest private platform for products made from traditional techniques. It links thousands of craft-based rural producers to modern urban markets,” creating “sustainable rural employment” and preserving handicrafts.

Product Scope

Fabindia’s home collection includes handcrafted furniture, block-printed bed and bath linens, table accessories, and decorative items. It popularized block-print cotton curtains, embroidered cushion covers, and hand-loom rugs among middle-class consumers.

Artisan Partnerships

True to its origins, Fabindia sources from numerous craft clusters. For example, its bed sheets might be handwoven in Bikaner, and brassware handcrafted by Moradabad artisans. The brand also runs a nonprofit arm to train and empower artisans.

Ethical Sourcing

Fabindia emphasizes fair payment and sustainable materials. It promotes “traditional textiles like ikat, khadi and Ajrakh” in its collections, ensuring these crafts stay alive.

Retail Presence

With 300+ stores in India and abroad, Fabindia is widely accessible. It caters to B2C shoppers while also offering corporate gifts (e.g., block-printed sets) to businesses.

Fabindia’s scale and legacy in craftsmanship make it a household name in handmade home décor. Its commitment to rural artisans and eco-friendly fabrics positions it as a trustworthy artisan brand. For example, its cushion covers and table linens often feature authentic hand-printed block motifs, embodying “India’s traditional handicrafts” in everyday use.

5. Baaya Design – Contemporary Crafts Fusion

Founded by Shibani Jain in 2009, Baaya Design is an artisanal home accessories brand rooted in Indian crafts. Condé Nast Traveller describes Baaya as preserving traditional art “by making it relevant to contemporary lifestyles through innovative designs.” All its products are “handcrafted by skilled craftsmen” who carry forward generational practices.

Crafts & Materials

Baaya Design works with jute, cane, ceramics, and wood. Notable items include handcrafted lampshades, wall baskets, trays, and decorative figurines. Each piece often showcases the raw texture of natural fibers or organic forms, celebrating the artisan’s touch.

Design Philosophy

The brand fuses craft with modern form. For instance, a jute lampshade with a chic silhouette, or coasters made from handwoven cotton. This fusion lets traditional crafts find new audiences.

Artisan Story

Shibani’s mission is explicitly about “narrating the story of a practice passed down over generations.” By designing all products in-house and working directly with artisans, Baaya ensures authenticity and continuity of craft.

Retail & Services

Baaya Design sells direct-to-consumer via its online store and boutiques in cities like Mumbai and Pune. It also provides bespoke interior styling services, reflecting its roots in design school (NID) expertise.

Baaya Design shows how artisanal home décor can be both modern and rooted. Its handcrafted jute baskets and cane trays, for example, bring “a fusion of traditional crafts, contemporary aesthetics and modern functionality” to home decor.

6. Drape Story – Custom Artisan Fabric & Window Solutions

Part of the retail chain SPACES, Drape Story specializes in custom-made textile decor. Its focus is on empowering customers to use traditional craft in personalized ways. Architectural Digest notes that Drape Story “ensures every home tells a unique tale through its fabrics,” marrying “traditional craftsmanship with digital-age customisation.”

Made-to-Order Textiles

Drape Story offers tailor-made curtains, blinds, and upholstery fabrics. Customers can choose from thousands of prints, colors, and weaves. This customization means even artisan motifs, like kantha or ikat patterns, can be crafted to fit any dimension or decor style.

Craft Heritage

While it caters to custom orders, Drape Story emphasizes handcraft. Many of its textile ranges incorporate hand-block prints, hand-loomed fabrics, and artisanal dyeing. The brand sources textiles from Indian craft hubs, ensuring the products carry an artisan touch.

Clientele

The brand serves both homeowners and professionals. Its clients include hotels, restaurants, and interior designers who need large-scale or bespoke textile solutions. Drape Story has showrooms and an e-boutique for direct orders.

Sustainability

By producing only what is ordered, Drape Story minimizes waste, a key aspect of artisan retail. It also prioritizes natural fabrics like linen and cotton.

In essence, Drape Story brings “craft for the modern home” by combining handmade fabric heritage with contemporary design flexibility. Its curtains and cushions often blend artisan prints with sleek, modern form, making it a notable name in sustainable decorative textiles.

7. A Tiny Mistake – Local Artisans, Bespoke Decor

Founded by Karuna Raheja, A Tiny Mistake is a Mumbai-based brand that handcrafts small decorative items with a mission. CN Traveller says the brand has a “dedicated team of carpenters, painters, carvers, metal workers and potters on the job, carefully hand-crafting bespoke products for your home.” Crucially, it was “founded with the objective of creating employment for local artisans.”

Handmade Products

A Tiny Mistake offers quirky, colorful home accessories. Think carved wooden organizers, handpainted bowls, funky planters, and pottery. Each product is truly handmade, so no two items are identical.

Social Impact

The founder’s goal was to keep craft alive in Mumbai by engaging urban artisans. By hiring painters and sculptors who may otherwise lose work, the brand turns “tiny mistakes” of aging craftsmen into vibrant new products.

Style

The aesthetic is whimsical and bold, often featuring bright colors and playful designs. Yet each item is meticulously crafted. For example, lanterns with hand-cut patterns or trays inlaid with hand-painted motifs.

Retail

Sold online and in select boutiques across India, A Tiny Mistake caters to gift buyers and design enthusiasts. Its narrative of community and craft appeals to conscious consumers.

A Tiny Mistake exemplifies artisan home décor with a heart. Every vase or coaster tells a story of local craftsmanship. By focusing on empowering artisans directly, it lives up to its brand promise of creating “conversation starters” while supporting heritage skills.

Buying Guide: Choosing an Artisan Home Décor Supplier

When sourcing handmade home décor, it is crucial to balance aesthetics with authenticity and ethics. Here are key factors to consider:

Craftsmanship & Authenticity

Look for suppliers who specialize in real artisanship. Check if products are truly handmade, not mass-produced imitations. Brands like those above often detail their craft techniques, e.g., block printing, hand weaving, in product descriptions and blogs. Authentic brands emphasize the traditional origin of their materials and processes.

Material Quality & Sustainability

Verify materials (organic cotton, natural fibers, non-toxic dyes, etc.) and finishing. Sustainable home décor suppliers will highlight eco-friendly practices. For example, Eyda Homes openly states it uses “organic cotton, sun-dried dyes” and low-waste methods. Look for certifications, e.g., Fair Trade, GOTS, or explicit sustainability claims.

Ethical Sourcing & Fair Trade

A responsible artisan brand invests in the weavers and makers. Inquire about the supply chain. Do artisans get fair pay and safe working conditions? Jaipur Rugs, for instance, is a child-labour-free licensee and provides community support. Fabindia and Eyda Homes also emphasize fair trade links to rural producers.

Company Heritage & Transparency

Brands with a craft heritage often maintain higher standards. Eyda Homes, Jaipur Rugs, and Fabindia, for example, openly share their founders’ stories and artisan partnerships, which build trust. Transparency in origin and technique is a good sign of legitimacy.

Product Range & Customization

Determine if the supplier offers the items you need, cushions, curtains, etc., and whether they can customize sizes or designs. Drape Story and Eyda Homes both provide made-to-order options for textiles. Smaller artisans may have limited stock, so check lead times for handcrafts items.

Scale & B2B Capability

For businesses (hotels, stores, designers), ensure the supplier can handle bulk or recurring orders. Eyda Homes and Jaipur Rugs have dedicated wholesale channels and bulk production facilities, while niche brands may operate on a smaller scale.

Customer Reviews & Partnerships

Look at customer feedback or portfolio projects. Established artisanal brands often showcase collaborations or export partnerships. For instance, Eyda Homes supplies global retailers and has thousands of positive reviews online.

Design Versatility & Trends

Trendy artisan brands blend tradition with modern taste. Good Earth and Baaya Design continuously update their collections to match contemporary styles, while still using crafts like block-print and jute weaving. Choose a supplier whose aesthetic aligns with your vision.

By vetting on these points, craft authenticity, sustainable ethics, and supplier reliability, you can ensure your home décor buys are both beautiful and responsible.

Conclusion

India’s artisan home décor industry offers a vibrant mix of tradition and innovation. From Eyda Homes’ hand-block-printed textiles rooted in family heritage, to Good Earth’s luxury handcrafted accents and Jaipur Rugs’ globally admired handwoven carpets, these brands demonstrate the depth of Indian craftsmanship. Other notable names like Fabindia, Baaya Design, Drape Story, and A Tiny Mistake each add unique artisan-driven offerings to the home décor landscape.

Each of these brands upholds sustainability, fair trade, and design quality, ensuring that customers get decor that is not only stylish but also socially responsible. When choosing artisan home décor, buyers should focus on the craftsmanship and ethics behind the products, just as we have spotlighted here. Ready to bring heritage and craftsmanship into your home? Start with Eydahomes’ handcrafted collection, from linen cushion covers and throw pillow covers to a handmade cotton rug, table placemats for styling, and a cozy sofa throw blanket. Each piece is handcrafted by Indian artisans to add warmth and character to your space