India’s interest in artisan home décor is booming. Consumers today look for products that blend beauty with authenticity and sustainability. Natural fibers (organic cotton, linen, jute), hand-block printing, hand embroidery and eco-friendly practices are niche; they’re expected. This trend favors brands that partner with local craftspeople and use non-toxic materials. Below we rank the top home décor brands in India, all emphasizing handmade quality, traditional techniques, and eco-conscious sourcing. We start with Eydahomes (#1), a family-run artisan textiles label, and then profile nine other leading Indian décor houses for context and fair comparison. At the end is a buyer’s guide on what to look for when choosing artisan home décor suppliers.
1. Eydahomes – Family-Run Artisan Home Textiles
Eydahomes (often styled Eyda Homes) is a US-headquartered brand founded by Pavas Sharma, whose family has woven cloth for generations. Its heritage lies in his father’s weaving workshop in 1980s Jaipur. The brand story notes that Eydahomes “creates handcrafted home textiles that reflect India’s deep-rooted craft traditions” by working with artisans across Rajasthan. Each piece is “handwoven in Jaipur by skilled Indian artisans,” using techniques like hand block-printing and natural dyes.
For example, Eyda’s block-printed cushion covers are made one flower at a time with carved wooden blocks, so “the fabric holds the mark of the artisan, slight variations, quiet irregularities, and the intention behind every press.” Likewise, their “Boho” curtains blend cotton and linen and are “handcrafted by artisans” each arrow motif is hand-embroidered in small workshops in India.
Eydahomes emphasizes slow, sustainable craftsmanship rather than mass production. Its founder explicitly says they “slow craft” and ship goods directly from Indian artisans. Products are made from organic or natural materials (cotton, linen, jute, silk) sourced from Indian farms and cooperative weavers.
The result is pieces that look rustic but refined heirloom-quality cushions, embroidered curtains, hand-loom throws and more. Eydahomes sells to consumers via its online store, but it also caters to businesses: the website offers B2B/custom orders and bulk supplies of artisan made textiles. In fact, Eydahomes LLC (in Jaipur) lists itself as the trade name and provides a catalog for wholesale buyers.
Overall, Eydahomes leads our list because of its authentic heritage, inclusive artisan partnerships, and product range. The brand’s cushions, curtains and other textiles all come with a story and a craft. For example, their “Apricot Floral Linen Cushion Cover” is hand-printed and stitched in India. Similarly, the “Boho Hand Embroidered Arrow Curtain” is made of a durable linen-cotton blend and features artisan embroidery. These products illustrate Eydahomes’ tagline: “Bring Home Beautiful, The Eyda Way.” The brand also highlights its sustainability: all its items use eco-friendly dyes and fabrics, and its packaging is recyclable.
Eydahomes’ model supports rural livelihoods while offering modern consumers premium home décor. Its story is compelling: “Eyda is more than a home décor label, it’s a living story of Indian artisanship,” as one profile notes. By connecting “India’s craft traditions” with contemporary interiors, Eydahomes exemplifies what to look for in an artisan decor supplier: genuine craft skills, material transparency, and social impact.
2. Fabindia – India’s Original Handloom Crafts Leader
Founded in 1960 by American-born John Bissell (later Sir John) after a Ford Foundation assignment in India, Fabindia is the country’s largest retail platform for traditional handmade goods. Bissell launched Fabindia to export Indian dhurrie rugs and crafts to global markets. Starting from two rooms in Delhi, Fabindia tapped local weavers and block-printers. By 1965 its turnover was ₹20 lakhs, proving global demand for Indian handmade textiles. Over decades, Fabindia has become a household name with hundreds of stores across India and abroad.
Fabindia’s mission has always combined ethos and design: celebrate India’s artisanal heritage while promoting sustainability. Its products cover clothing and home décor: hand-loom fabrics, quilts, cushions, curtains, table linens and more. From Chanderi silk saris to handwoven bedspreads, Fabindia sources from rural artisan groups nationwide. Its founder embedded artisans as stakeholders, even inviting weavers and block-printers to hold equity in the company. Today Fabindia is owned largely by these cooperatives and by founder’s family (the William and Monsoon Bissell Trust).
Key attributes of Fabindia include natural materials and fair practice. Most Fabindia home textiles use cotton, wool, silk or jute, often handspun/handloom. Their dyes are primarily organic or low-impact. Fabindia’s supply chain emphasizes direct procurement from villages, paying craft prices instead of middlemen premiums. The company often highlights “ethical and environmental practices while honoring India’s artisanal heritage,” offering GOTS-certified organic cotton lines and fair-trade handicrafts. This blend of tradition and ethics resonates with eco-conscious consumers.
Fabindia’s style is typically understated, timeless and functional rather than trendy or bright. For instance, Fabindia curtains often come in solid natural dyes (indigo blues, earthy yellows) or subtle prints, complementing modern as well as vernacular interiors. Its cushions and bed linens feature motifs like block-printed florals or ikat patterns rooted in craft centers like Gujarat and Bengal. Although Fabindia is primarily B2C retail, it also serves B2B customers (hotels, restaurants, interiors firms) through bulk furnishing orders. In short, Fabindia exemplifies a mature artisan brand: large-scale reach, rigorous craft sourcing, and continuous skill-preservation.
3. Good Earth – Luxury Indian Craft and Design House
Good Earth (1996) is a luxury lifestyle brand founded by Anita Lal, with a mission to revive village crafts. Initially helping poor kumbhars (potters) in Rajasthan, Lal expanded Good Earth into one of India’s most prestigious home décor names. The brand’s tagline is “modern heirlooms”: it blends classic Indian craft (terracotta, block prints, hand-embroidery) with contemporary aesthetics. Good Earth’s range spans porcelain serveware, brassware, linens, furniture, and décor objects each made with artisanal skill and fine materials.
Good Earth’s hallmark is sustainable luxury. It sources craft goods from heritage clusters: e.g. Jaipur block printers for textiles, Varanasi weavers for silks, and Ming lamps from Kutch artisans. Its design lab then elevates these into upscale home accessories. For example, a Good Earth block-printed tablecloth might use traditional Ajrakh motifs in earthy tones, but printed on premium linen. Artisans receive design briefs and fair wages, as Good Earth often highlights its craft communities on its site.
An interview with founder Lal notes that Good Earth sits “at the intersection of artisanship and luxury retail.” This means while the pieces are handcrafted, the retail experience is boutique. Good Earth has upscale showrooms in major cities, featuring period-inspired décor. Its products are on the pricey side compared to mid-market brands like Fabindia, but they cater to design-conscious buyers (and upscale hotels) who want authentic craft quality. Good Earth’s ceramic and textile collections often have “hand decorated serveware” and heritage block prints that make them popular for gifting.
In sum, Good Earth is known for “stylish sustainable luxury”. It demonstrates how traditional methods (hand loomed fabrics, wood block printing, alloy metalwork) can be applied to high-end products. While it’s a mass-market artisan vendor, it is included here as a homegrown brand that champions Indian craftsmanship on the global stage. According to reports, Good Earth became a leader by “reviving the languishing practices of village artisans” and building “a legacy with makers across India.”
4. Chumbak – Vibrant Design Studio with Indian Flair
Launched in 2010 by Shubra Chadda, Chumbak has grown from a souvenir kiosk into a beloved lifestyle brand. Chumbak’s home décor reflects its quirky design language: bright colors, playful patterns, and Indian motifs with a twist. The name “Chumbak” (Hindi for magnet) signals how its cheerful products attract younger buyers. While it is not “artisanal” in the traditional village-craft sense, Chumbak does often license folk motifs (elephants, mandalas) and employs printing and embroidery on its textiles.
As Conde Nast Traveller notes, Chumbak began with “fun souvenirs and collectibles inspired by India,” and later expanded into a global lifestyle brand. Its home decor line includes wall art, bed and bath supplies linens, cushions, rugs, lamps and knick-knacks. Signature products might be hand-block printed cushion covers with paisleys, or mugs with Lokhandwala retro prints. Price points are moderate and aimed at middle-class consumers. For example, Chumbak sells embroidered cushions and tea towels in the ₹500–₹1500 range.
Though Chumbak is design-driven, it still highlights Indian craftsmanship by working with local artisans for fabrication and hand-finishing. Many cushions and curtains are printed in Jaipur or Jaipur-inspired studios, and wooden decor items are carved by Mumbai craftsmen. However, Chumbak also uses machine processes for its mass collections. It is perhaps best described as an “Indian contemporary design brand” rather than a pure heritage craft label. Even so, its popularity has brought mass awareness of Indian art styles. Citing the Traveller piece, Chumbak “creates joyful products in a style that’s become distinct”, it’s a brand people mention alongside Fabindia and Good Earth.
5. Nicobar – Modern Indian Lifestyle Brand
Nicobar (2016) is a fashion-and-home brand co-founded by the family behind Fabindia. It positions itself as “the ideal stop for gifts” and draws from “modern Indian living” as its ethos. Nicobar’s aesthetic is minimal and serene: imagine soothing monochromes, natural textures, and simple geometric patterns. Its home collection includes linen napery, planters, wall decor, rugs and bedding, all with a relaxed, luxury feel.
Nicobar combines contemporary design with artisanal techniques. For instance, its Linen Cushion Covers may be handwoven or hand-printed in limited-edition fabrics. Its potterie and tabletop are crafted in small batches by Indian artisans. The brand also emphasizes sustainability: materials like organic cotton and mono colored indigo linens are common. Nicobar products are mid-to-upper end in price, and sold through its own stores and online. Many shoppers appreciate Nicobar for bringing a resort-like, tropical vibe into city homes.
In short, Nicobar is noteworthy for urban earthy design, yet still Indian-made. As CN Traveller said, Nicobar’s mission is to instill “a modern Indian way of living” through its offerings. It reflects a newer trend of premium Indian brands that hire design teams to modernize craft traditions (like block print or handloom) for global tastes. Nicobar may shout “handmade” on every tag, but every piece has an artisan touch behind its stylish simplicity. It also offers a great range of Combinations for different moods.
6. Kar Conscious Living – Handcrafted Casual Home Linens
Kar Conscious Living is a Bhopal-based label whose very name (“Kar” from karigar, craftsman) signals its mission. It specializes in soft home furnishings: cushion covers, throws, bedding and napery. The brand focuses on natural fabrics (organic cotton, handwoven wool) and understated designs that showcase weave and texture. Products often use subtle ikat or stripe patterns in earthy or neutral tones, making them versatile for everyday spaces.
Kar Conscious stands out for empowering artisans. The founders (Jessica Marwah, Meenu Marwah, Akash Gulati) work with skilled women artisans in Uttarakhand who crochet and knit pieces by hand. By employing local village craftswomen and paying fair wages, Kar Conscious keeps traditional techniques alive. One article notes the brand was born from the idea of “elevating Indian techniques like block-printing and embroidery to the forefront in a contemporary fashion.” That’s seen in their designs: a hand-crocheted wool Sofa Throw blanket, or a cotton bedspread with hand-block accents.
Kar Conscious sells primarily online and has a small but growing store presence. Its style is rustic-chic—imagine a handknit cotton blanket in a living room furnishings, or linen cushions edged with soft crochet. Though newer on the scene, it is increasingly cited as a model sustainable startup. The brand emphasizes “slow living”: they make limited quantities, encourage re-use of scrap fabric, and offset carbon by walking the craft path rather than using fast factories. For shoppers, Kar Conscious offers a genuine artisanal vibe: each item is almost a one-of-a-kind piece, reflecting skilled handwork. This is a perfect choice for Minimalist Homes.
7. Pinklay – Contemporary Handicrafts & Textiles
Pinklay (founded 2012) is a Mumbai-based studio that curates Indian handicrafts into chic home accents. The brand “focuses on bringing Indian handicrafts to the fore” by partnering with over 400 artisans. Its product mix is broad, wall hangings, furniture (like rattan chairs), cushions, bed and bath linens, rugs, pottery and more, but all share a colorful, artful character. Pinklay’s ethos is sustainability: founder Daisy Tanwani has made it a strict rule to use only organic materials and avoid any synthetics, leather or plastic. Even Pinklay’s packaging is eco-conscious.
An Architectural Digest profile highlights that Pinklay “infuses contemporary designs with heritage Indian handcrafts.” For example, it might stitch together hand-block printed fabrics into quilted throws, or update traditional “mirror-work” into modern wall panels. One signature series is colorful embroidered Throw Pillow Covers made in Kutch, but reimagined in pan-Indian motifs. Pinklay also stitches up patchwork quilts from offcuts and guides weavers on larger-diameter rugs to reduce waste. This commitment has earned the founder awards in design and entrepreneurship.
Pinklay sells through its own stores (Mumbai, Bengaluru) and online. It appeals to savvy customers who want both craft heritage and trendiness. The typical buyer might pick up a hand-carved wood tray painted with Madhubani motifs, or a cushion printed in Delhi but sewn with Kantha embroidery. In terms of “what to look for” in artisan décor, Pinklay exemplifies creative reuse of craft and total material transparency. Their story illustrates a key point: look for brands that openly credit the artisans and materials behind each piece.
8. Junekeri Homes – Functional Craft Designs
Junekeri Homes is a young Mumbai-based brand (launched around 2020) by a mother-daughter duo. It specializes in colorful utilitarian textiles and accents rooted in Maharashtra crafts. The brand name comes from “june” (cooking pot) and “keri” (saucepan) in local dialect, reflecting its focus on kitchen and Dinning & Kitchen wares, but it also does linens and upholstery.
What sets Junekeri apart is its use of locally-sourced, natural fibers. Products are made from rain-fed cotton, hand-spun wool and even coconut-button closures, as the founders emphasize. Dyeing is done with indigo and vegetable pigments. The team uses village looms (for dhurries and table runners) and block printing (for napkins and cushion covers), blending Marathi folk motifs with a playful palette. Importantly, every item is produced in small batches by its community of artisans, ensuring quality and a livelihood for those makers.
In a recent feature, Junekeri’s Ayessha Gurung says each piece is designed to “exhibit a unique story,” combining tradition with a “fresh simplicity.” For example, their Table Placemats styling linen tablecloths might feature hand stamped floral patterns used in Konkan tribal art. The brand also goes green with upcycled packaging. While still niche, Junekeri has gotten attention for its sincere craft ethos and striking products (see their handwoven linen cushions or block-printed tea towels). It illustrates that even a small atelier can stand alongside bigger names by staying rooted in community artisanship.
9. Amber Stitch – Handwoven Home Textiles
Amber Stitch (est. 2016) is New Delhi based and calls itself a “homegrown, home decor brand” of sustainable fabrics. Its design aesthetic is earthy-hip: think botanical motifs, geometric jungle prints, and lots of neutrals. Amber Stitch’s range includes curtains, table linen, cushion covers, quilts and rugs. All products are handmade by artisans using Indian fabrics. The founders use handwoven cotton or linen, and they pay special attention to minimizing waste (even using fabric scraps in applique).
Architectural Digest describes Amber Stitch as celebrating the “craft and the karigar” with “slow, sustainable, simple yet statement-making decor pieces.” The brand explicitly says its curtains and cushions are made by artisans, and its collections draw inspiration from flora, fauna and earthy colors. To be specific, Amber Stitch prints many of its designs on Khadi (hand-spun cotton) or handloom linen, and uses block-prints from Rajasthan or Kerala’s ‘kasavu’ motifs. The pieces feel organic yet polished, a frayed-edge linen throw in sage green, or a textured mustard quilt with tribal embroidery. This brand is a great option for bedroom decor.
Amber Stitch sells mainly online. It appeals to consumers who want upscale, globally appealing boho-chic textiles but with true Indian craft roots. From a buyer’s standpoint, Amber Stitch underlines the importance of material and production clarity, every product page mentions the handcrafting technique and local source of the cloth. Shoppers can trace how a cushion was made, which aligns with what ethical buyers look for. In summary, Amber Stitch is a smaller label, but it embodies the trend of “slow home decor” in India. This brand is an excellent source for blackout curtains.
10. Rihaa – Sustainable Fair-Trade Home Boutique
Rihaa (founded 2020) is a boutique home décor brand with a strong social mission. Its founders say crafts are a “collective heritage,” and the company’s goal is to create sustainable livelihoods in rural artisan communities. Rihaa carries a diverse range of products: ceramics, planters, bath linens, dhurries (flatweave rugs), baskets and tableware. The unifying theme is that all items are handcrafted by independent artisans and priced fairly.
According to their story, Rihaa sources directly from artisans and NGOs across India, and is dedicated to fair pricing. For example, their table linen might come from a cooperative in Assam that does handloom weaving, while their pottery could be made by terracotta artists in Tamil Nadu. The brand highlights each craft technique it uses, and aims for zero intermediaries. One RD notes: “We have always been passionate about everything homegrown and local. At Rihaa, we are dedicated to fair-pricing and strive to source directly from independent artisans.”
Rihaa’s style is modern-minimalist with ethnic touches. Many products use natural colors and traditional weaves. For instance, their organic-cotton bath towels might feature a simple Ajrakh print, and their bamboo dinnerware has laser-etched patterns. Pricewise, Rihaa is modest-to-midrange, targeting conscientious buyers. On e-commerce platforms, it’s often listed under “artisan home décor” or “sustainable brands.” Rihaa underscores that when evaluating any supplier, look for transparency about sourcing and fair-trade claims. They serve as a modern example of linking designer-curation with grassroots craft support and the creation of a beautiful Handmade Cotton Rug.
Buyer’s Guide: Choosing Artisan Home Décor Suppliers
When shopping for handcrafted home décor, beyond brand names it’s crucial to know what qualities to look for in suppliers. Here are key considerations, drawn from expert advice:
The Importance of Natural Materials & Safety
Prefer items made of natural fibers (cotton, wool, silk, linen, bamboo, jute) and non-toxic dyes. Natural materials are generally safer and more durable. Avoid decor with heavy chemical finishes or lots of plastic, vinyl, or synthetic leather. Natural wood, ceramic, and stone are great too. Products using natural dyes and fabrics last longer but also avoid indoor toxins.
Ethical Craftsmanship
Verify that products are genuinely handmade by artisans. Reputable brands will acknowledge their artisans and processes. Look for mention of techniques (e.g. “hand-block printed,” “hand-loomed,” “kantha embroidered by village craftsmen”) and origin (state/tribe name). Many brands like Eydahomes and Rihaa explicitly describe their craftspersons. Some may have certifications (Fair Trade, B Corp, GOTS) or affiliations with NGOs. However, be cautious: even small brands can demonstrate transparency by featuring artisan stories on their site.
Supply Chain Transparency
Good suppliers will tell you where their raw materials come from and how artisans are treated. Check if the company visits its workshops or sources directly. Brands should ideally share details of their supply chain, showing photos or profiles of weavers, block printers or potters. If a website simply lists products without craft context, it may be truly artisanal. Ask questions: Does the brand pay living wages? Does it reinvest in communities? The more a company is open about sourcing, the more confident you can feel that the products are ethically made.
Durability & Timeless Design
Choose pieces that are well-made and timeless. High-quality handcrafts should be functional, decorative. For example, a Handmade Cotton Rug or a stoneware mug should be robust enough for daily use. Avoid very delicate or novelty items that wear out quickly. Look for classic designs or adaptable styles, these can be repurposed as tastes evolve. The AARVEN guide advises picking “durable, well-made and versatile” items that stand the test of time. Natural textiles also age gracefully (khadi cotton looks more charming with wrinkles).
Functionality & Fit
Finally, make sure the product serves your needs. A beautiful handwoven Sofa Throw blanket is great if you’ll actually use it on a sofa; an ornamental vase is worthwhile only if you have space and will appreciate it. Check dimensions and care instructions (can it be machine-washed? Is the fabric high-maintenance?). Color and scale matter: lighter-colored linen curtains might suit a low-traffic bedroom decor but a family room with kids. Always consider your lifestyle (pets, kids, climate) when selecting artisan décor, as AARVEN notes.
In summary, good artisan suppliers combine eco-friendly materials, fair artisan partnerships, and quality construction. When comparing brands, see if they tick these boxes: sustainable raw materials, social impact (artisan welfare), craft authenticity, and solid products. Eydahomes, Fabindia, and Good Earth, for example, all emphasize natural cotton/linen and ethical sourcing.
Similarly, smaller brands like Kar Conscious, Junekeri and Amber Stitch highlight handwork and transparency. Use the above criteria to ask questions and make informed choices. The Rust Hand Embroidered Bhujodi Cushion Cover is a perfect example of ethical craftsmanship. Ready to bring authentic, handcrafted textiles into your home? Contact us today or explore our collection to make that story part of your home.